Promotion Campaign

Promotion Campaign

The enormous campaign to promote WALL & FLOOREX is set explicitly to face Egypt’s construction market challenges. The theme of this campaign is to turn the show into “The Ultimate Regional Forum for wall and floor covering technologies, materials and products “; in other words, the primary goal is to make this event the most decisive meeting place for on-site contracting decisions where all the ranges and prices are available under one roof for buyers and sellers.

A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences will be launched to promote the event.

WALL & FLOOREX will be promoted to professional visitors through the following means:

 

حملة الترويج للزائرين

ﺍﻟﺤﻤﻠﺔ ﺍﻟﺪﻋﺎﺋﻴﺔ ﺍﻟﻜﺒﻴﺮﺓ ﻟﻠﺘﺮﻭﻳﺞ ﻟﻤﻌﺮﺽ WALL & FLOOREX ﻣﺼﻤﻤﺔ ﺧﺼﻴﺼﴼ ﻟﻠﺘﻔﺎﻋﻞ ﻣﻊ ﺗﺤﺪﻳﺎﺕ ﻗﻄﺎﻉ ﺍﻟﻤﺸﺮﻭﻋﺎﺕ ﺍﻻﻧﺸﺎﺋﻴﺔ ﺑﻤﺼﺮ ﻭﺩﻭﻝ ﺍﻟﺠﻮﺍﺭ ﻭﺟﻮﻫﺮ ﺍﻟﺤﻤﻠﺔ ﻫﻮ ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﻤﻌﺮﺽ  ﺍﻟﻰ “ﺍﻟﻤﻠﺘﻘﻰ ﺍﻻﻗﻠﻴﻤﻲ ﺍﻷﻣﺜﻞ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻭﻣﻮﺍﺩ ﻭﻣﻨﺘﺠﺎﺕ ﺗﻜﺴﻴﺔ ﺍﻟﺤﻮﺍﺋﻂ ﻭﺍﻻﺭﺿﻴﺎﺕ ” ﻭﺑﻜﻠﻤﺎﺕ ﺃﺧﺮﻯ ﺗﻬﺪﻑ ﺍﻟﺤﻤﻠﺔ ﺍﻟﻰ ﺃﻥ ﻳﻜﻮﻥ ﺍﻟﻤﻌﺮﺽ ﻫﻮ ﺍﻟﻤﻮﻗﻊ ﺍﻟﻤﻨﺎﺳﺐ ﻻﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﻌﺎﻗﺪﻳﺔ ﺣﻴﺚ ﺗﺘﻮﺍﻓﺮ ﻛﻞ ﺍﻟﻨﻄﺎﻗﺎﺕ ﻭﺍﻷﺳﻌﺎﺭ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺗﺤﺖ ﺳﻘﻒ واحد.

ﺳﺘﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ ﻟﻤﻌﺮﺽ WALL & FLOOREX ﺑﺘﻨﻈﻴﻢ ﺣﻤﻠﺔ ﺗﺮﻭﻳﺠﻴﺔ ﻣﻮﺟﻬﺔ ﻻﺟﺘﺬﺍﺏ ﺍﻟﺰﺍﺋﺮﻳﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻣﻦ ﻣﺼﺮ ﻭﺩﻭﻝ ﺍﻟﺠﻮﺍﺭ ﻣﻦ خلال: